The Money In Teeth Advertising: Colgate vs Oral B
Over the years, the face of teeth advertising has transformed, with brands like Colgate and Oral B pushing the envelope of creativity. There has been an intense rivalry between these two industry heavyweights, with both investing significantly in captivating marketing campaigns to attract and retain their market share. This article discusses the money in teeth advertising and compares the distinct strategies of Colgate vs Oral B.
Teeth Advertising: A Key Player in Dental Product Marketing
A product like toothpaste or toothbrush, which, not too long ago, was a basic necessity, has evolved into a lifestyle product, thanks to innovative teeth advertising. Large dental care companies have turned their advertising into an art form, with audiences around the world waiting eagerly for the next exciting advertising campaign.
The Power of Colgate’s Advertising
One of the pioneers of teeth advertising can undoubtedly be attributed to Colgate. Revolutionising the approach in the 1990s, Colgate portrayed itself as not just a toothpaste brand, but rather a comprehensive solution to oral hygiene. Their signature ‘Ring Of Confidence’ campaign remains memorable, providing a clear message about their commitment to promoting dental health with regular use leading to a boost of confidence.
As part of their promotional strategies, Colgate has always had a strong digital footprint, with online campaigns, promotions and informative content. They partnered with the American Dental Association to create ‘Oral Health Month’, an initiative that brings oral health awareness to communities, offering free dental screenings and educating people about the importance of maintaining oral health.
The Innovation of Oral B Advertising
Oral B, on the other hand, has always been a brand that stands for innovation. From advertising the first-ever nylon toothbrushes to the latest electric brushes, Oral B shows a futuristic view on the dental industry. Their royal endorsement from ‘Her Majesty Queen Elizabeth’s Dentist’ campaign gave the brand a regal touch.
Oral B has taken on an aggressive stance in teeth advertising, focusing on technological innovation to deliver improved oral health. Their advertising campaigns highlight the innovative features of their products, such as cross-action thistles, press sensors and Bluetooth connectivity for their electronic toothbrushes. It emphasises the brand’s dedication to evolving with the times and technologically advancing in its product offerings.
Colgate vs Oral B: Battle of Giants
Stepping up in the Colgate vs Oral B rivalry, both brands have incorporated eight steps for money, a marketing strategy to gain mass appeal and increase the return on investment. The steps involve understanding the customer, creating a product story, crafting the marketing message, targeting and positioning, choosing the appropriate media, creating an effective campaign, tracking results and tweaking strategies for better results.
While both brands implement these steps, their approach and messaging differ greatly. Colgate’s strategy maintains a cozy simplicity appealing to a broad consumer base; their campaigns focus on the benefits of regular use of their products leading to better oral health and a confident smile.
Oral B, on the other hand, takes a high-tech approach, targeting a premium audience by asserting superior features and benefits. They appeal to consumers willing to invest in advanced dental care products. Oral B’s campaigns emphasise improving oral health using cutting-edge technology, thus positioning themselves at the forefront of dental hygiene innovation.
In conclusion, teeth advertising has significantly evolved through the years and the competitive advertising strategies seen in the Colgate vs Oral B rivalry is a testament to this. Both companies use their unique brand stories and recognition to craft compelling marketing campaigns leading to brand loyalty and market growth. Whether you identify with the simplicity and homeliness of Colgate or the tech-savvy and advanced approach of Oral B, one thing can’t be argued: the advertising campaigns of both these brands have left an indelible mark on teeth advertising.